Milestone is very well known for its success as the Electrician with the snappy jingle “We’ll Fix It In A Flash.” However, due to their electrical brand strength HVAC ads were falling on def ears. So Milestone asked ETHOS to come up with an HVAC campaign that would help build their brand awareness around HVAC services. With this request SMOOTHLY was born!
Advertising is getting more and more difficult with shrinking attention spans & the amount of competitor spend going into the market. More noise, typically means people are more “selective” on what they give their attention to. Because of this your advertising must incorporate these three things to be successful! The first step is to capture attention! Hence, the whispering! The sole purpose of this technique is to interrupt the audiences environment and have them ask the question “why are they whispering?” Now you have their full engagement and they will watch the entire ad trying to find the answer to that question.
Steps 2 & 3 are where the magic happens and those secrets are saved for our partners. Join the ETHOS family today!
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