SALT Home Services

Sometimes you need to SALT up your brand when adding additional services.

THE START

Since 1984, SALT Light and Electric has been known for commercial and residential electrical services in Austin, Tx. After expanding to add HVAC services to the roster, SALT Light and Electric had to rethink their brand – that’s when they called ETHOS.

We got to work immediately to refresh their brand image. We started from the ground up, carefully scrutinizing and updating every facet of their brand: name, logo, photography, social media, email marketing, TV commercials, and direct mail. We completely overhauled their marketing and recruitment strategy as well as their advertising budget.

The Stats

5%

Q1 under 5% advertising & first $1 million month.

120%

HVAC service launched fully booked through Q2. Averaging 120% capacity week over week.

150%

Hiring increase by 150% for electrical & HVAC techs

The name change

THE HARD PART

Business owners are rightfully hesitant to start tweaking the business they’ve built from the ground up. So much hard work and rich history goes into building a business, and the last thing we want to do at ETHOS is erase that and start over. That’s why we use a different strategy when it comes to rebrands, and SALT is a perfect example of that.

The Challenge

The SALT name has a deep meaning and ETHOS wanted to protect that! Here is the story: The name SALT has a connection with their mission statement and their belief in Christian values, but their brand didn’t. So we focused on bringing their mission statement “To Be The Salt & Light In The World” to life. With that in mind, our creative team went to work. But instead of changing the brand completely, we evolved it!

The OLD

The new

THE FUN STUFF

LOGO EVOLUTION

THE MEANING

The SALT name, has a deep meaning and ETHOS wanted to protect that! Here is the story…

The name SALT, has a connection with their mission statement and their belief in christian values but their brand didn’t… So we focused on bringing their mission statement “To Be The Salt & Light In The World” to life.

KEY EXAMPLE

SALT’s truck wrap & logo both incorporate a rounded sphere which represents the world and the impact SALT wants to make in it!

"SALT & LIGHT
OF THE WORLD"

THE FUN STUFF

PHOTOGRAPHY

THE FUN STUFF

SLOGAN

"SALT OF THE EARH SERVICE"

THE FUN STUFF

TV COMMERCIAL

At ETHOS, we have a very intentional process when it comes to designing your broadcast strategy. We believe in telling a story that connects with your audience emotionally, but we also know that driving leads every day is the lifeblood of your local service business. So we use a unique approach that does both.

DIRECT RESPONSE

BRANDING

THE FUN STUFF

THE WEBSITE

THE WEBSITE

In today’s world, your website is the most important marketing tool in your arsenal. You’ll have hundreds, perhaps thousands of visits from potential customers trying to determine whether or not you’re the right solution to their problem and if they can trust you – none more important than the latter. Trust is the number one quality you must establish when it comes to the design of your website. SALT’s new website not only delivers TRUST, but it also converts!

GOOGLE REVIEWS

HOME SECTION

CAREER PAGE

THE FUN STUFF

SOCIAL MEDIA

INSTAGRAM

LINKEDIN

FACEBOOK

TIME TO HIRE

RECRUITMENT MARKETING

The brand is ready, operations are running smoothly and SALT was ready to grow! However, SALT had more phone calls than technicians and needed to hire quick… sound familiar? So ETHOS went to work coming up with a cost effective recruitment marketing strategy to help solve some of SALT’s hiring woes. Within weeks, we had quality, vetted candidates ready to get to work and we haven’t slowed down! 

TIME TO HIRE

STRATEGIC ADS

ADS BASED ON INSIGHTS

TARGETED

SHOW OFF CULTURE

ETHOS PARTNERS

Our partners are more than a reflection of work, they are the people we serve. View our work

small things come in
BIG PACKAGES.

NEW PARTNERS

OFFICE

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