Our methodology is a process of discovery. What we unearth is the heart behind your brand. This is a crucial five step process that helps us reflect who you are across every part of your business.
1 | COMPETITOR ANALYSIS
By studying your competition we are able to uncover insights that help us identify strategic opportunities.
2 | PERSONIFY
Identifying your best customer is foundational. We use demographics and psychographics to build your perfect customer persona. The personas we build help us write tailored promotional offers and helps us write messaging that resonates with your customers.
3 | BRAND VISION
Brand vision is — an intention — about where the company is going. It's why you get out of bed... Without it you can not put together an effective strategy.
4 | BRAND POSITION
The positioning statement definition is comprised of 4 key parts. We use this information to help your brand stand out in the mind of the customer.
5 | BRAND ETHOS
The brand ethos should describe the company as if it were a human being. This exercise gives our creative team the ability to write and design for your brand.